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Meet the OTA

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Our Mission Statement

Mission Statement: The Oliver Tourism Association will identify and promote tourism opportunities and activities within the Town of Oliver and the surrounding area, encourage and support tourism initiatives that will benefit the Town of Oliver and the surrounding area, and develop and market the destination branding.

The Oliver Tourism Association is a registered not-for-profit organization supporting businesses and organizations that either is directly tourism-focused or support tourism activities, with the goal of providing information and opportunities to visitors in Oliver and Area C. As well as providing all-encompassing tourism services and regional destination marketing for our stakeholders.

Executive Director Ian Lobb is dedicated to “Working strategically with our partners to make things happen.” Membership is a partnership. We are committed to learning about our member businesses, and how we can best support and promote them as we share what makes Oliver our home, workplace, and playground.

Oliver Tourism Board of Directors & Tourism Manager

Ian Lobb – Tourism Manager

National and international experience in sales, team building, public speaking, logistics, and contract negotiation. Throughout my career in both sales and event destination development, I have established new and lasting relationships, developed new products, and helped people realize lifelong goals. I have been fortunate to have learned from and enjoyed many experiences while working with incredible people in some of the most beautiful places in the world.

Danielle Hutton ~ BOD

Danielle Hutton moved to Oliver with her family in the summer of 2016 to become partners in a local business. She has been in the Hospitality industry since the early 90’s managing some of the best restaurants in the province and around the world. She is on the Tourism Board representing Fairview Cellars where she holds the position of General Manager. Danielle’s past travel has given her a first hand look at what tourism brings and wants to help Oliver showcase itself in a true, authentic and responsible way. She is passionate about community and hospitality which culminates in her love of Tourism.

Troy Ravndahl ~ BOD

Troy and his family relocated to of Oliver in June of 2017 after spending almost a decade in Kelowna working at Mission Hill Family Estate. He continued his passion for the wine industry becoming a part of Nk’Mip Cellars in the spring of 2018 and took over the role of Visitor Experience Manager at the winery in October 2019. He continues to use his knowledge from working in hospitality to promote tourism to the South Okanagan.

Judy Born ~ BOD

My husband and I moved to Oliver in 2017 with plans to open a Bed and Breakfast. It was decided after spending many weekends in Oliver at a friend’s place. We enjoyed the wine tasting for sure, but it was the town, the people and the beautiful scenery that ultimately drew us here.

My whole career has been in Sales and Marketing, specifically in the horticultural industry. Travel forbusiness and pleasure created a thought of offering a bed and breakfast based on the best of what I had experienced. Hospitality is truly another form of sales and it felt like a natural fit. We were fortunate to find the right house that could be turned into a BnB that offered private entry for each suite, a beautiful salt water pool and a great view. Uncorked BnB was opened in the summer of 2018. I love what I do.

We get to showcase the best of the area to all of our guests.

Richie Kendrick ~ BOD

Ritchie is a recent addition to the OTA board having been convinced that if you have good ideas it is best to share them in a venue where they may bear fruit. He believes promoting Oliver is a community effort and he is more than happy to contribute as part of a vibrant team at the OTA. Having moved with his family to Oliver in the early 80’s he has continued to invest in and promote the community both personally and professionally.

Jackie Frederick ~ BOD

Jackie Frederick, a resident of the South Okanagan for more than 45 years, owns her own Marketing Company and Tourism Consulting Business.

Her 38-year career in sales, marketing and management includes hotel management, sales and marketing for a hotel chain, local ski resort and destination marketing organizations including: Destination BC, Travel Penticton, Tourism Nanaimo, Northwest Territories Tourism, Yukon First Nations Culture & Tourism, Destination Osoyoos and Sun Peaks Resort Association.

Jackie is a founding member of the South Okanagan Tourism Alliance, a regional tourism consortium that brought together 11 Okanagan communities and raised more than $200k in marketing grants to boost tourism in the South Okanagan post-covid.

Jackie is responsible for business development and sales for Roadside Hospitality, the parent company of the Cactus Tree Inn in Oliver.

An avid sports fan and community booster, Jackie actively volunteers her time for committees, organizations, and initiatives that supports tourism.