Our Team

Ian Lobb

Executive Director

• Mail

National and international experience in sales, team building, public speaking, logistics, and contract negotiation. Throughout my career in both sales and event destination development, I have established new and lasting relationships, developed new products, and helped people realize lifelong goals. I have been fortunate to have learned from and enjoyed many experiences while working with incredible people in some of the most beautiful places in the world.

Brad Morgan

Marketing Director

• Mail

With over 14 years of experience in business development, marketing, and project management, Brad brings a proven track record of driving strategic initiatives, building strong partnerships, and leading successful campaigns. As a South Okanagan local, Brad’s passion for Oliver and its community shines through his dedication to supporting tourism and creating unforgettable visitor experiences. Whether fostering local partnerships or promoting Canada’s Wine Capital, Brad works tirelessly to share the story of Oliver with the world.

Visitor & Membership

Visitor & membership Manager

• Mail

As the Visitor and Member Services Manager, our dedicated team is here to make your time in Oliver unforgettable. Whether you’re planning your visit or connecting as a member, we’re passionate about sharing the best of Canada’s Wine Capital and supporting you every step of the way!

Events Manager

Events Manager

• Mail

Events Manager oversees the planning and execution of Oliver’s community events, with a focus on vendor relations, volunteer coordination, and delivering seamless experiences. This role ensures strong community engagement, fosters relationships with key stakeholders, and highlights the best of Oliver through memorable and well-organized events.

Judy Born

Board Chair

My husband and I moved to Oliver in 2017 with plans to open a Bed and Breakfast. It was decided after spending many weekends in Oliver at a friend’s place. We enjoyed the wine tasting for sure, but it was the town, the people and the beautiful scenery that ultimately drew us here.

My whole career has been in Sales and Marketing, specifically in the horticultural industry. Travel forbusiness and pleasure created a thought of offering a bed and breakfast based on the best of what I had experienced. Hospitality is truly another form of sales and it felt like a natural fit. We were fortunate to find the right house that could be turned into a BnB that offered private entry for each suite, a beautiful salt water pool and a great view. Uncorked BnB was opened in the summer of 2018. I love what I do.

We get to showcase the best of the area to all of our guests.

Richie Kendrick

Director

Ritchie is a recent addition to the OTA board having been convinced that if you have good ideas it is best to share them in a venue where they may bear fruit. He believes promoting Oliver is a community effort and he is more than happy to contribute as part of a vibrant team at the OTA. Having moved with his family to Oliver in the early 80’s he has continued to invest in and promote the community both personally and professionally.

Jean-Marc Enixon

Director

Growing up in the small village of Manot, Jean-Marc spent his younger years helping out in the family’s quarry and forestry businesses before spending his teenage years in the family’s wine cellars. After graduating at the top of his class and filled with the desire to follow his family’s rural heritage, Jean-Marc completed a National Engineering Diploma in Agriculture at the prestigious Ecole Supérieure d’Agriculture de Purpan in Toulouse. There he focused on winemaking and viticulture, and spent an entire year researching the relationship between vine water stress and grape maturity.

After completing his education, Jean-Marc gained international experience in Sonoma County, California and in the Gansu Province of China as a winemaking consultant. He then returned home to France, joining the Chateau Puy Guilhem in Saillans as Winemaking Director, where he spent 10 years leading the production of top-rated estate wines.

Jackie Frederick

Director

Jackie Frederick, a resident of the South Okanagan for more than 45 years, owns her own Marketing Company and Tourism Consulting Business.

Her 38-year career in sales, marketing and management includes hotel management, sales and marketing for a hotel chain, local ski resort and destination marketing organizations including: Destination BC, Travel Penticton, Tourism Nanaimo, Northwest Territories Tourism, Yukon First Nations Culture & Tourism, Destination Osoyoos and Sun Peaks Resort Association.

Jackie is a founding member of the South Okanagan Tourism Alliance, a regional tourism consortium that brought together 11 Okanagan communities and raised more than $200k in marketing grants to boost tourism in the South Okanagan post-covid.

Jackie is responsible for business development and sales for Roadside Hospitality, the parent company of the Cactus Tree Inn in Oliver.

An avid sports fan and community booster, Jackie actively volunteers her time for committees, organizations, and initiatives that support tourism.

Derek Uhlemann

Director

Derek Uhlemann is a seasoned entrepreneur and culinary operator whose career spans over two decades, deeply entrenched in the rich food and wine culture of British Columbia. Inspired by Vancouver Island’s vibrant culinary scene, Derek became a BC Tourism Superhost in 1992, just in time for a culinary role at the Commonwealth Games in Victoria. His diverse hospitality experiences range from being a chef at remote fly-in fishing lodges and forestry camps, to roles in Okanagan wineries and even an Albanian mining camp. Derek is known for his entrepreneurial ventures, including owning the Cellar Lounge world famous après ski wine bar at Silver Star Ski Resort, starting BCWineShop.com BC’s first boutique all BC wine agency, founding Piggy’s BarBQ on Lakeshore Drive in Penticton, BC, and creating Oliver Eats Ltd. in Oliver, BC.

Throughout his career, Derek has been a strong advocate for certified organic and minimal-intervention food production. He has collaborated extensively with chefs, farmers, vintners, and artisans across British Columbia to promote sustainable and health-conscious food practices. His commitment to quality and community-focused initiatives shines through his role in developing events , brands and projects throughout the BC wine industry. 
 
Derek also served as a board member for the Oliver Osoyoos Winery Association for two years and was the culinary coordinator for their signature events, including “Pig Out” and “The Half Corked Marathon.” While working at Covert Farms in partnership with Watermark Beach Resort, Derek certified a signature experience with Tourism Canada titled “A Culinary Journey Through Canada’s Desert.” He has been featured in several TV productions, including “The Amazing Race Canada,” “Ventures in Wine Country,” “BBC Wild Table,” “The Four Senses CBC,” “Travel Channel China,” and “Breakfast Television on Global News Vancouver.”
 
In 2018, Derek channeled his passion for accessible, high-quality food into founding Oliver Eats Ltd., an independent grocery and cheese shop located in the heart of BC’s wine country. This venture underscores his ongoing commitment to enriching the local community by offering a unique selection of products that celebrate the region’s agricultural abundance. Today, Derek resides in Okanagan Falls, BC, with his wife and daughter, and continues to be a recognized figure in the culinary landscape of Oliver, BC, through his hands-on operations and catering at Oliver Eats Ltd.

Kerri Wyse-McNolty

Director

After earning her degree in Sports Marketing from the University of British Columbia in the early 90s, Kerri Wyse-McNolty delved into the dynamic world of the ski industry, spending a decade at Whistler Blackcomb Mountain Resort. During her tenure, she spearheaded strategic alliances and corporate partnerships while simultaneously managing her own PR and Media Relations firm, which notably handled public relations for Paramount Pictures in Western Canada.

In 2004, Kerri, alongside her helicopter pilot husband Steve, relocated their young family to the picturesque South Okanagan. Kerri continued to excel in business development contracts for Whistler Resort and managed a cooperative marketing program with TOTA and the Okanagan ski resorts.

In 2007, Kerri embraced the opportunity to join her parents and brothers at Burrowing Owl Vineyards Ltd. Today, as Vice President, she brings her wealth of experience to the forefront, overseeing operations in the hospitality division including a team of 60 employees, and spearheading the company’s marketing and charitable fundraising programs. She also sits on the company’s Board of Directors.

Beyond her professional endeavors, Kerri cherishes her roles as a devoted mother to her two university-aged (adult) kids and a loving owner to her golden retriever. She enjoys skiing, golfing and all of the outdoor activities that the South Okanagan has to offer. Kerri holds an MBA and a Graduate Certificate in Leadership, from Royal Roads University.

Richie Walchuk

Director

“I moved to Oliver in 2017 with my fiancée, and since then, we have started our family in this wonderful community. Throughout my career, I have gained experience in various industries including sales, project management, business analysis, and hospitality, currently taking on the position of GM at Fairview Cellars.

My passion for this community and hospitality has led me to appreciate the value of tourism in the region. I am dedicated to showcasing the town’s unique attractions and experiences, helping to promote a thriving tourism industry that benefits both residents and visitors alike.”

Maureen (Mo) McConnell

Director

Maureen (Mo) McConnell has been a permanent resident of Oliver since 2015 but has owned a house in Oliver since 2002. She runs a vacation rental, called Los Cinco Soles, and is currently employed as an Office Assistant at Enotecca Wineries (owners of Le Vieux Pin and La Stella).
 
From 2016 to 2022, Maureen was the assistant to Chef Chris Van Hooydonk at Backyard Farm handling all the administrative functions and organizing events.
 
Previous to moving to Oliver, Maureen worked at Simon Fraser University for 23 years, in Residence and Housing (Residence Life) and as Executive Assistant for the Director of the Surrey campus and Associate Vice-President External Relations. Maureen was responsible for several large campus events including orientation, Robbie Burns Day, Diwali celebrations, galas, ministry visits, and fundraisers.  
 
Maureen is an avid golfer and can be found at Fairview Mountain whenever possible.