C.C. Jentsch Cellars
Chris grew up in the Okanagan as a fruit farmer for most of his life. He made the switch from cherries to grapes in 2002 and grew 63 acres of vinifera for 11 years before making the decision to open his own winery. In 2012, he took the leap and turned his fruit packing warehouse into a cellar and tasting room. Like most people you probably assumed that C. C. were Chris’ initials? Actually, they stand for his middle name, Carl, and his wife`s middle name, Coelho, which means rabbit in Portuguese. Chris' branding describes his life, or more accurately, the most important part of it- his love and devotion for his wife, Betty.